PPC Marketing + Pay per Click Management
Pay per click (PPC) is an internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser’s website.
PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It was originally used by Google and it was named “Adwords” however, other search engines now have a unique one of their own.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
“Adwords Advertising is an excellent way of getting INSTANT targeted traffic but should be used in conjunction with On-Site and Off-Site Search Engine Optimisation techniques, which if done correctly, will add lasting value to your internet real estate, by achieving top rankings in the free Organic listings, that make up the majority of results when a Search Engine search is made.”