“On-site web optimization means that search optimization specialists will make the necessary changes to your website HTML code and navigational link structure by re-writing the website copy, adding keywords, altering meta tags, alt tags, H1 tags, bolding, italicizing, and underlining keywords and the like. “
Off-site web optimization is the major core of SEO. It is also known as link building or back-link building. In this component, the more links your site receives, the higher up the Search Engine rankings you will be. This method is very resource intensive because it takes time to find relevant websites and obtain a link from them back to your website. The amount of quality and not quantity is by far the most important criteria used by search engines to rank your web page. Hence, it is crucial to find reliable and quality websites.
WHY CHOOSE Search Engine Optimisation Services?
Search Engine Optimisation (SEO) is in demand in the business market nowadays because it is one big factor to promotions or advertisements which most businesses want or are looking for. We are living in a computer world where everyone uses the internet for research, social networking, gaming, and many more.
Search Engine Optimisation is all about empowering your websites so that search engine s are able to list it prominently. SEO enables your website to rank higher in search engines, which helps your business prosper and increase your return on investment.
HOW TO ACHIEVE TOP LISTINGS?
A. Sponsored Listings
– Paid adverts that appear at the top of each search results page as well as on the right hand side of the search results page
– Also known as PAY PER CLICK; the more you pay the higher the listing
B. SEO and Link Building for TOP ORGANIC Listings
– Organic search results are the UNPAID, NATURAL, or FREE search listings that appear below the PAID Advert listings in the search results. Statistics show that the natural or free organic listings are FAR more popular and convert better than PAID Sponsored Listings.
Sponsored Listings VS Organic Listings
Based on statistics, the average Google Adwords budget for Sponsored Listing Advertising is £10 per day or £300 per month and recent research(2010) shows that SPONSORED search results now only receive 4-6% of the total available clicks. In other words, if 100 people perform a click on Google, only 5 clicks will be from PAID listing and the 95 from ORGANIC listing.
More supportive research has already shown the pros and cons or sponsored and organic listings and both have been seen to be vital in their own way. The status here now is on how to balance the cost against the traffic potential of achieving HIGH ORGANIC LISTINGS. It is of PRIME importance that a first page ORGANIC listing be achieved.
Off page Search Engine optimisation rates are variable and Depend on
On-page Search Engine optimisation rates please find on PACKAGES page